Sports equipment brand Le Coq Sportif has enrolled hunky rugby players Frédéric Michalak from France and Sergio Parisse from Italy (and Argentina) to star in its ad campaigns.
A part of the campaign is made of short online videos that try too hard at being funny. The gist is that a sleezy sports agent tries to get our rugby players to do the worst, so that he can reap a bigger profit out of them.
For instance, in the video below, the agent corners Sergio Parisse in the showers and tries to convince him to shoot a “sex tape video à la Paris Hilton”. The agent tells Sergio:
” C’mon, pull down your briefs, it ‘ll only take 5 minutes”.
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