Sports equipment brand Le Coq Sportif has enrolled hunky rugby players
Frédéric Michalak from France and
Sergio Parisse from Italy (and Argentina) to star in its ad campaigns.
A part of the campaign is made of short online videos that try too hard at being funny. The gist is that a sleezy sports agent tries to get our rugby players to do the worst, so that he can reap a bigger profit out of them.
For instance, in the video below, the agent corners Sergio Parisse in the showers and tries to convince him to shoot a “sex tape video à la Paris Hilton”. The agent tells Sergio: