2 thoughts on “Hot Rufskin model”

  1. Hello Rita,Thanks for featuring my ailtcre in your post! And I’m quite honored to be quoted alongside Bob Bly. A tangible difference can be an advantage that can certainly help someone choose you over your competition, but I’ve always maintained that tangible factors such as these can be replicated, sometimes quite easily. What no one can replicate, however, is you. In the end, people buy from people. And they will prefer to buy from people who they like and with whom they resonate. The two important lessons to draw from this are:1. Be unabashedly yourself. People who love you for who you are will be inspired to to do business with you.2. Some people won’t resonate with you. Some may not like you. Don’t take this personally. If you are not for some of them, that’s okay, someone else is. It’s not a popularity contest, it’s a profit contest. If you want popularity go into movies or politics. In business, you have to niche, niche, and dominate your niche by being the only perceived choice for a select group of ideal clients. That’s how you dominate. It’s much better to have 100 raving fans than 1000 meh clients. Seriously. Keep it awesome, Rita JoPeter@PeterVogopoulos recently posted..

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